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History of Dunya International Group Company

      Donya International Group (Donya International Group) was established in 2005 with the aim of producing detergent products in Afghanistan with the cooperation and efforts of a group of Afghan and international experts.

     Since then, the company has grown continuously and today, with the use of committed human resources, innovation in the industry, attention to consumer rights, and ethical professional business, it is considered a pioneering, innovative, and powerful company in high-quality and up-to-date production in the Afghan economy, and is considered one of the largest companies in the detergent industry in Afghanistan.

Shareholders, stakeholders, and supervisors.

        All products of Dunya International Group Company are produced and offered in the Afghan market under the supervision and license of Pakshoo Industrial Group of Iran. Pakshoo Industrial Group in Golrang Industrial Group, as a shareholder, manages, regulates and manages the general management of Dunya International Group Company in Afghanistan. Pakshoo Industrial Group (Public Joint Stock Company) was founded in 1972 with the intellectual, material and spiritual capital of Mr. Haj Mohammad Karim Fazli and with the help of his round-the-clock efforts and a group of Iranian engineers and experts. Pakshoo Industrial Group, by employing up-to-date technical knowledge and expert and sympathetic colleagues, is currently considered as a leading and innovative company in Irans detergent industry, and it can be considered as one of the largest and most reputable companies in Irans private sector in the field of detergents, hygiene and cosmetics.

The companys products under the names of Golrang, Ave, Softland, Merident and Home Plus have a special place in the Iranian market and among Iranian consumers, and at the same time, they have entered the market of other countries of the world.

Pakshoo Industrial Group provides the quality of production

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Value Principles

    Dunya International Group Company tries to provide the intrinsic values of its products to consumers to improve their quality of life by producing and supplying quality products, and this goal has led consumers to lead us in marketing and selling products.

The most important of these values are:

Cultivating Hidden Demand:

      By conducting market research and studying consumer behavior, we have been able to accurately identify peoples demands, grow existing markets with the help of advertising and information tools to supply more of our products, and create new markets by creating new products. This has been repeated so many times over the years that methods of identifying and nurturing demand for creating new products have been institutionalized in this collection.

Creating successful brands:

      Creating brand and capable names and creating a suitable position for them is another ability and capabilities of Dunya International Group Company, so that in recent years, it has successfully created brand names such as: Vatan Market, Minimum Market, Golrang, Niloo, Oh, Softland, Home Plus, Merident, SPIF, Lima and Atra. These names have now found their proper place in the minds of the public and have gained a much higher market share than expected.

Correct and timely distribution:

     Segmentation of the people of the society in terms of demographic and psychological components and establishing the findings related to it by collecting and compiling urban geography and retail status are among the other values of Dunya International Group Company, which by creating an accurate distribution system, it is possible to easily access the main applicants of each of the goods.

Market Leadership:

      Dunya International Group Company has been able to be a leader in the Afghan market in many products such as hand sanitizer and shampoo for family and children, bleach liquid, glass cleaner and scaling detergent by distributing products correctly and on time, creating successful brand names and using demand nurturing methods along with the quality of products.

Peoples trust:

     The products offered have been able to have a reliable base in the minds of the public. (In research, the names of safflower and AVE, and Softland have had a major share of consumers minds.)